Golf Course
Business Planning –
Pre-Construction or
Existing Course(s)

Mission/Vision
To build a successful business plan, you must be confident that your mission is dead on. Is your mission consistent with your positioning? Some owners think this is just warm and fuzzy language that means little, but in today’s marketplace that’s dangerous thinking. This is the bedrock foundation for how you run your course. We make certain it accurately reflects your positioning.

Operating Principles
Developing guiding principles for how you conduct every facet of your daily operations is essential…and how consistently they match your mission/vision will often determine your chances for lasting success. This is not a meaningless exercise in semantics. This is core to operational success.

Organizational Structure
Developing an organizational chart sounds easy, but it’s not. The person who really runs your business is the customer. Deciding how to hire, assign and train pros to best meet customer needs is an analytical process. Finding a strong manager is essential. But it just begins there in determining what personnel experience and skills are needed to provide a competitive edge in serving customers.

Fiscal Budget Analysis
For so many courses, budgeting begins with determining how much they have to cover and then figuring how much revenue each revenue stream needs to produce to cover the "nut" and show a profit. The thought process must be much more analytical than that. We help you construct a short-term and long-term revenue model that is based on real data and a realistic revenue mix that fits your specific market position…and maximizes profitability.

Goal Oriented Action Plans
How do you confidently reach your profitability goals? What action steps must be taken to best ensure success? Every actionable item must be assessed for timing and deadline dates…and who is responsible for it – from pricing to promotion, customer service and more – each action item must be evaluated as to its role in achieving your goals.

Capital Improvement Investments
Does your physical plant and amenities fit your positioning? Investment in capital improvements must be evaluated as to their potential for increasing profitable revenue and protecting your competitive edge in the marketplace. We help you make informed decisions on capital investment.

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